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playbook-linkedin-engagement

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Turn the people who like and comment on a source account's LinkedIn posts (a competitor, or one of the client's own customers) into ICP-filtered prospect rows, with an optional copy-ready personalization line when the campaign asks for one. Triggers on "who engages with our competitors", "likers and commenters", "LinkedIn engagement list", "people commenting on competitor posts", "who engages with our customers' posts", "warm LinkedIn audience", "competitor engagers". Outputs one clean prospect row per engager; engagement_line only on request.

skills/playbooks/playbook-linkedin-engagement/SKILL.md

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# Playbook: LinkedIn Engagement

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when** an account's audience is the client's audience — a **competitor** or the **client's own
customer**.

**Do not use for** more companies in a market, similar companies (`playbook-lookalikes`), or job
changers (`playbook-new-in-role`). The chain is the same for both lanes; only the target URL changes.

**Output:** one row per engager — who, employer, post, evidence URL. `engagement_line` is **opt-in**.

## The number that governs planning
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