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playbook-social-posts

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Fetches the most recent usable LinkedIn post from a company page OR a person's profile and stores the post content itself, with an optional AI personalization line on top. Triggers on "what did they post about", "recent LinkedIn post", "social signal", "reference their content", "they posted about X", "what is this person posting", "engage with their content". Outputs social_post_text (the raw post) plus social_post_url and social_post_days_ago; social_post_line only when the operator asks for one.

skills/playbooks/playbook-social-posts/SKILL.md

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Oct 5, 2026
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# Playbook: Recent Social Post

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the campaign wants proof you read the account's content and there is no sharper
structural signal (funding, new-in-role, hiring surge).

**Not this playbook:** who *engaged* with a post (`playbook-linkedin-engagement`); a job change
(`playbook-new-in-role`).

**Output:** `social_post_text` + `social_post_url` + `social_post_days_ago` + `social_post_author_type`.
Optional, on request only: `social_post_line` → `Noticed they became an IBM Business Partner.`

## Six decisions that govern every run
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