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playbook-lookalikes

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Turns one customer case study into the tightest list of companies that would read that case study and see themselves. Decomposes WHY the case-study company resonates into concrete attributes, translates those attributes into database filters, intersects them with a lookalike anchor, then widens with a model judge. Triggers on "find more companies like our best customer", "who would our case study land with", "lookalikes of X", "build a list around this case study", "companies like our happiest client", "expand this list, it is too small". Outputs a filter set plus one merge field naming which case study to cite.

skills/playbooks/playbook-lookalikes/SKILL.md

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# Playbook: Case-Study Lookalikes (filter mining, not raw lookalike)

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** a client has a case study, a flagship logo, or one obviously happy customer, and you
want the list of companies for whom that story is the strongest thing you could say.

**Do not use when:** you are building a whole market from an ICP sentence with no standout customer
to anchor on; or you want to name a customer off the **prospect's own** case-study page ("saw your
work with Intercom") — that is the opposite direction and belongs to `playbook-case-study-page`.

See also `disco-like` in this repo for plain seed-domain lookalike discovery. **This playbook is the
higher-precision version**: it mines *why* the story resonates before it searches.
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