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playbook-warm-intros

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Build prospect lists where the prospect is already one hop from the client, and write the line that says so. Seven members, each with its own source. Current-customer alumni is the priority member - everyone who ever worked at one of the client's customers or case-study companies and has since moved on. Triggers on "warm intro", "who do we know at that account", "they used to work at our customer", "alumni of our case study company", "shared investor angle", "who is in the same city as our rep", "did they visit our site". Outputs warm_intro_line plus a per-member evidence column.

skills/playbooks/playbook-warm-intros/SKILL.md

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# Playbook: Warm Intros

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the campaign's whole premise is that the prospect is **already one hop from the
client**, and you need both the list and the line. The strongest version, and the one to build first,
is *"you used to work at a company that is now our client's customer"*.

**Do not use when:** you want a second contact at an account you already email
(`playbook-name-to-other-prospects`), people who engaged with a competitor's or customer's posts
(`playbook-linkedin-engagement`), or companies similar to a seed set (`playbook-lookalikes`).

**One-line output:** `warm_intro_line = "you came up through Coca-Cola, who we work with now"`,
rendering as `Noticed you came up through Coca-Cola, who we work with now.`
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