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playbook-tech-on-website

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Decides which named technologies a company actually runs on its website, verified against the live site. Triggers on "find companies using Shopify", "they're on HubSpot", "tech stack targeting", "technographics", "who uses Klaviyo", "companies running WordPress". Outputs a per-domain verdict (tech_confirmed plus the verified stack and its evidence); the copy-ready clause is OFF by default and runs only when the operator asks for one.

skills/playbooks/playbook-tech-on-website/SKILL.md

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Oct 5, 2026
License
MIT

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# Playbook: Technology On Website

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

## 1. Trigger and scope

**Use when:** the offer only makes sense to companies running a specific piece of software on their
site — a Shopify app, a Klaviyo migration, a HubSpot implementation, a WordPress maintenance offer.
Works in both directions: **discovery** ("build me a list of every company on Shopify") and
**enrichment** ("here are 4,000 domains, which run Klaviyo").

**Do not use when:** you want the software a company *sells*, or mail-infrastructure targeting.

**Default output:** `tech_confirmed`, `tech_stack_verified` (JSON array), `tech_evidence`,
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