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playbook-case-study-page

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Finds a prospect company's own case-study or customer-stories page and pulls one named customer off it, so email 1 can open with "saw your work with Intercom". Triggers on "case study", "customer stories", "who are their clients", "saw your work with X", "name-drop one of their customers", "logos on their site". Outputs case_study_line, a short clause that finishes the sentence "Saw ...".

skills/playbooks/playbook-case-study-page/SKILL.md

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Nov 10, 2026

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Oct 5, 2026
License
MIT

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# Playbook: Case-Study Page Name-Drop

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the campaign wants a first line that proves you looked at the prospect's site, and the
prospect publishes customer stories — B2B software, agencies, consultancies, MSPs, staffing,
manufacturers with named clients.

**Do not use when:** you want a tech detail (`playbook-tech-on-website`), their pricing model
(`playbook-pricing-page`), or an ad they are running (`playbook-ad-library`).

**One-line output:** `case_study_line = "your work with Intercom on outbound pipeline"`, rendering as
`Saw your work with Intercom on outbound pipeline.`
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