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playbook-google-site-search

Checks whether a company's own website mentions a specific keyword, using one simple Google site: query per keyword through a SERP API, and turns the hit into a copy-ready line. Triggers on "does their site mention X", "site: search", "find companies whose website says X", "filter this list by a keyword on their site", "check if they talk about X", "google search enrichment". Outputs site_keyword_hit plus a one-clause personalization line with an evidence URL.

skills/playbooks/playbook-google-site-search/SKILL.md

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# Playbook: Google `site:` Keyword Filter

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** a campaign needs to know whether each company's own website talks about a specific
thing — a certification, a technology, a service line, a location, a program name — and no structured
API sells that field.

**Do not use when:** you need to *find* companies you do not have yet; when the thing you want is a
**page** rather than a phrase (`playbook-pricing-page`, `playbook-case-study-page`); or when a real
filterable field already exists (funding stage, headcount, technology installed) — filter at the
source and skip this entirely.

**One-line output:** `site_keyword_line = "you hold SOC 2 Type II certification"`, rendering as
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