Individual skill

playbook-ai-specificity

Writes the one sentence that makes a generic offer feel written for this one company. Produces the tail of "I think we can help you ___". Triggers on "specificity line", "make it feel specific to them", "the specifically sentence", "why would they think this is for them", "personalize the offer not the intro". Outputs one lead-level merge field, blank when the company does not fit.

skills/playbooks/playbook-ai-specificity/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 816
Repository last updated: Oct 5, 2026
License: MIT

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# Playbook: AI Specificity Line

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the offer is good but the email reads like it was sent to 5,000 people, and you need one
sentence that names what the client would actually do for **this** company.

**Do not use when:** you want a first line about a person or an event. **Those playbooks personalize
the opener. This one personalizes the offer** — which is a different and usually more durable move.

**One-line output:** `specificity_line = "know the landed cost of every pool float before you price it"`

## 1. Trigger and scope