Individual skill

lead-magnet-brainstorm

Helps the user come up with free lead magnets or hooks to offer in cold emails. Asks about their business, what they can legally give away, and what would be genuinely valuable to their ICP. Returns 5-10 concrete offer ideas with example CTA phrasings. Use when the user says their campaign "needs a hook", "needs an offer", "what can I give away", or when ICP onboarding flagged a missing lead magnet.

skills/lead-magnet-brainstorm/SKILL.md

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Repository last updated: Oct 5, 2026
License: MIT

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marketing Derived category

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# Lead Magnet Brainstorm

Cold emails with a concrete free offer outperform "book a call" asks by 3-10x. This skill helps the user find an offer they can actually deliver.

## Why this exists

Most cold emails fail the "why should I reply?" test. The answer "because you might need our product" is not compelling. The answer "because we'll send you a free audit that'll save you money whether or not you buy from us" is.

A good lead magnet is:
1. **Cheap to deliver at scale** (ideally automated)
2. **Genuinely valuable to the prospect** (they'd pay for it, or it saves them obvious time/money)
3. **Demonstrates your competence** (so buying becomes the natural next step)

## When to use