Individual skill

playbook-hiring-surge

Produces a copy-ready clause about a company adding people to one specific department in the last 6 months, plus the department-level headcount counts that drive the segment gate. Triggers on "they're hiring", "hiring surge", "growing their sales team", "scaling the team", "headcount growth", "who added SDRs", "companies that just built a marketing team". Outputs hiring_surge_line, a lowercase second-person clause that completes "Noticed <line>."

skills/playbooks/playbook-hiring-surge/SKILL.md

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Oct 5, 2026
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# Playbook: Hiring Surge

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the angle is "you are scaling this team right now".

**Do not use when:** you want the job ad itself (`playbook-job-posting-language`), the person who
just started (`playbook-new-in-role`), or money rather than people (`playbook-fundraising`).

**One-line output:** `hiring_surge_line = "your sales team has 8 people who started new roles in the last six months"`

## The three things you cannot get wrong

1. **It is role starts, not hires. Measured 28.3% internal moves.** The filter counts people whose
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