Individual skill
playbook-company-name-cleaning
Turns the raw company-name string on a lead row into the short human form a person would say out loud, so it can be dropped into email copy. Triggers on "clean these company names", "company name variable", "strip the LLC and Inc", "the company names look robotic", "normalize company names for the campaign". Outputs company_clean, one short string per row.
skills/playbooks/playbook-company-name-cleaning/SKILL.md
Source commit 25c5d85fbb5dd3efec97b0ca457cbbc286547476
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Network or broad shell
- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 809
- Repository last updated
- Oct 5, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- marketing Derived category
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SKILL.mdcore · 24,005 bytesSKILL.mdcore · 24,005 bytesclay-table.mddoc · 5,212 bytesclay-workflow.mddoc · 6,365 bytes
Read excerpt
# Playbook: Company Name Cleaning
> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.
## 0. Read this first: the AI prompt is a toggle, not the default
Clay ships a free, deterministic `Normalize Company Name` action (`titleCase: true`). **That is
the default and it stays the default.** Do not replace it reflexively, and do not make AI the
default.
Everything below — the locked prompt, the benchmark, the placeholder guard, the AI column — is the
**toggle**: what you switch on for one client, when the copy leans hard on the company name **and**
the raw strings are messy in ways a normalizer structurally cannot fix. Those are taglines after a
pipe, dba entities, parenthetical descriptors, appended city names, second-language duplicates, and