Individual skill

playbook-pricing-page

Decides whether a company publishes public self-serve pricing and extracts its plan tiers, price points and feature axis. Triggers on "do they have a pricing page", "is their pricing public", "filter out enterprise quote-only companies", "what do they charge", "find their plans", "self-serve vs sales-led". Outputs a structured pricing record per domain. The copy-ready pricing clause is OFF by default and runs only when a campaign brief asks for it.

skills/playbooks/playbook-pricing-page/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 814
Repository last updated: Oct 5, 2026
License: MIT

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marketing Derived category

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SKILL.mdcore · 24,670 bytes
SKILL.mdcore · 24,670 bytes
clay-table.mddoc · 6,482 bytes
clay-workflow.mddoc · 8,251 bytes

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# Playbook: Pricing Page

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the campaign needs to separate self-serve companies from sales-led ones, or needs a
real price point to anchor an offer against.

**Do not use when:** you want technology installed on the site (`playbook-tech-on-website`).

**One-line output:** `pricing_public = true` with
`plans = [{"name":"Basic","price":"$10","period":"month"}, ...]` and `lowest_paid_price = "$10"`.

## 1. Trigger and scope