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playbook-new-in-role

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Produces a copy-ready clause about someone who recently started or changed into their current job title. Triggers on "who just started", "new in role", "recently promoted", "new VP of X", "job change signal", "people who just took the seat". Outputs new_in_role_line, a lowercase clause that completes "Saw <line>."

skills/playbooks/playbook-new-in-role/SKILL.md

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Last checked
Nov 10, 2026

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Repository last updated
Oct 5, 2026
License
MIT

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# Playbook: New in Role

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the campaign angle depends on the buyer being new in the seat, because a new leader
is rebuilding their stack, has budget to reallocate, and has not yet formed a vendor preference.

**Do not use when:** you want people who moved to a **new company** regardless of title, or you
want the company-level hiring story. Use `playbook-hiring-surge` for headcount growth and
`playbook-fundraising` for the "they just raised, so they are buying" angle.

**One-line output:** `new_in_role_line = "you stepped into the COO seat at Northwind in April"`

## 1. Trigger and scope
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