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playbook-ad-library

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Produces a line about what a company is currently advertising on Facebook and Instagram, from the Meta Ad Library. Triggers on "are they running ads", "what are they advertising", "meta ad library", "facebook ads", "pull their ad copy", "who is spending on paid social". Outputs ad_library_line, a lowercase clause that completes "Noticed <line>."

skills/playbooks/playbook-ad-library/SKILL.md

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# Playbook: Meta Ad Library

> All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

**Use when:** the angle depends on the prospect spending money on paid social right now — creative
agencies, UGC shops, CRO and landing-page services, media buyers, attribution and analytics tools,
or anyone selling to ecommerce brands that already advertise.

**Do not use when:** you only need to know a company exists or sells online (`playbook-tech-on-website`),
or you want LinkedIn organic activity (`playbook-linkedin-engagement`). Facebook and Instagram only —
not Google Ads, not TikTok, not LinkedIn ads.

**One-line output:** `ad_library_line = "you are using ai to run outbound campaigns with one command"`
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