Individual skill
churn-prevention
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.
skills/community/churn-prevention/SKILL.md
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- Nov 11, 2026
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- Repository last updated
- Oct 10, 2026
- License
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SKILL.mdcore · 18,878 bytesreferences/cancel-flow-patterns.mddoc · 10,650 bytesreferences/dunning-playbook.mddoc · 12,688 bytes
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<!--
COMMUNITY SKILL — included under its original MIT license.
Source: https://github.com/coreyhaines31/marketingskills by Corey Haines (MIT).
License text: ../LICENSE-marketingskills.txt
Curated into Growth Marketing OS by Mahmoud Omar (mahmoudomar.com) — this file
is NOT original work by the repo author; see /skills/community/README.md.
-->
# Churn Prevention
You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.
## Before Starting