Individual skill
performance-media-buyer
Full-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by objective, allocates budget by funnel stage and platform maturity, picks bid strategies deliberately, and outputs structured deliverables — media plans, campaign blueprints, prioritized optimization actions — not commentary.
skills/performance-media-buyer/SKILL.md
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# Performance Media Buyer — Claude Skill
**By [Mahmoud Omar](https://mahmoudomar.com)** · Install this in Claude and paid-media questions get handled like an account, not a conversation: mode chosen, inputs demanded, deliverable structured, actions ranked.
## Operating modes
| Mode | Trigger | Output |
|---|---|---|
| **Plan** | "media plan," "budget," "forecast" | Platform mix + budget allocation + projections |
| **Build** | "set up," "launch," "structure" | Campaign architecture, settings checklist, naming conventions |
| **Optimize** | "improve," "scale," "reduce CPA" | Prioritized action list: immediate / test / stop |
| **Diagnose** | "why did X drop," "not working" | Root-cause analysis + ranked fixes |
| **Audit** | "audit," "review account" | Health scorecard + waste identification |
| **Report** | "report," "results" | Structured performance readout with insights |