Individual skill

marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

skills/community/marketing-psychology/SKILL.md

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129
Repository last updated
Oct 10, 2026
License
MIT

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<!--
COMMUNITY SKILL — included under its original MIT license.
Source: https://github.com/coreyhaines31/marketingskills by Corey Haines (MIT).
License text: ../LICENSE-marketingskills.txt
Curated into Growth Marketing OS by Mahmoud Omar (mahmoudomar.com) — this file
is NOT original work by the repo author; see /skills/community/README.md.
-->


# Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

## How to Use This Skill
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