Individual skill

mena-ads

MENA Ads Command Center — a complete paid-ads operating system for the Arab world (Egypt, KSA, UAE, GCC, Levant, North Africa) and global accounts. Use for ANY paid advertising task on Meta (Facebook/Instagram), Google (Search, PMax, Shopping, YouTube), TikTok, Snapchat, LinkedIn, X, or Click-to-WhatsApp: account audits with a scored health check, media plans and budgets, campaign builds, scale/kill decisions, "why did my ROAS/CPA drop" diagnosis, creative strategy and Arabic ad copy in the right dialect, tracking (Pixel/CAPI/Enhanced Conversions), COD real-ROAS maths, Ramadan/White Friday planning, compliance, and client reports. Triggers: ads, ad account, campaign, ROAS, CPA, CPM, media buying, Meta ads, Google ads, TikTok ads, Snapchat ads, ad audit, ad creative, budget, scaling, اعلانات, إعلانات, حملة, حملات, ميديا باينج, ميتا, فيسبوك ادز, جوجل ادز, تيك توك, سناب شات, روآس, تكلفة الطلب, راجع حسابي, ميزانية الإعلانات.

skills/mena-ads/SKILL.md

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# MENA Ads Command Center · مركز قيادة الإعلانات

**By [Mahmoud Omar](https://mahmoudomar.com)** · One skill that runs paid ads like a senior media buyer who knows the Arab market: it asks for the right inputs, does the maths, scores the account, and returns decisions with the next actions, not commentary.

## How to call it

Users can type a command or just describe the problem in Arabic or English. Map the request to one or more commands (a "should I scale?" question on a COD store is `calc` + `optimize`):

| Command | Arabic triggers | What it returns | Load these references |
|---|---|---|---|
| `audit` | راجع حسابي · افحص الحملات | Scored health check (0-100, A-F) + top fixes | [audit-checklist](references/audit-checklist.md), the platform file(s), [tracking](references/tracking-measurement.md) |
| `plan` | خطة إعلانية · ميديا بلان · وزع الميزانية | Platform mix, budget split, funnel, KPI targets, 90-day roadmap | [budget-scaling](references/budget-scaling.md), [mena-market](references/mena-market-playbook.md), platform files |
| `build` | ابني حملة · اطلق حملة · هيكل الحملات | Campaign architecture, settings checklist, naming, launch QA | platform file, [tracking](references/tracking-measurement.md) |
| `optimize` | زود المبيعات · قلل التكلفة · أكبّر ولا أوقف؟ | Scale / hold / kill per campaign, budget moves | [budget-scaling](references/budget-scaling.md), platform file |
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