Menu

Individual skill

voice-card

0upvotes

Builds or updates a voice card from a company blog ("extract our blog voice") or how an account or person actually writes, measured from about 8 or more of their real posts (length, casing, emoji, openings, pet phrases, opinions with their source). When there are too few posts, it runs a short interview instead. It ends with a test that checks a draft against the card. The brand's rules always beat the card. Use alone when you already have the account's posts or the person on hand; otherwise run the playbook for the job (e.g. run-organic-social, write-outreach, email-lifecycle).

skills/marketing/voice-card/SKILL.md

Read pinned source

Source commit df8298140d434a6363de0c265eb6af2e571d97a5

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
No
Repository scan complete
No
Skill scan complete
No
Observed behavior
Not checked yet
Last checked
Nov 11, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,315
Repository last updated
Nov 6, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# voice-card

The brand voice (kit `voice` plus the brand's rules: every `dont` and `must` in its learnings) says what the brand may say and how it sounds overall. A **voice card** says how one account or person actually writes: lowercase or not, how long, which emoji, how they open. Adjectives ("warm, playful") don't stop generic copy; a card measured from real posts does.

## Choose the source

Used alone: first do the `marketing-guide` skill (`../marketing-guide/SKILL.md`) §1–2 (connection, brand and brain rules). Called from a writing job: reuse its setup. A company-blog or long-form voice ask follows `references/blog-voice.md` and returns; social posts and personal voice follow Build below. A blog guide is usable without releasing the full brand intake playbook.

## Where it lives

- One file per account or person: `brand/voices/<handle>.md`, brand coworker scope (`coworker_agent_id` from the `gooseworks:brand_read` list; no coworker → default workspace, path prefixed `brands/<brand-slug>/`).
- **Handle:** lower-case, hyphens, no `@`: `brand` (the brand's own voice across its accounts), `ig-<account>`, `tiktok-<account>`, `linkedin-<first-last>`, `founder-<first-last>`, `blog-<brand-slug>` (company long-form writing). One card per account where mechanics differ; accounts that write the same way share `brand`.
- Read before you write (`gooseworks:file_read`; `file_write` replaces the file). Save with the `save-to-brain` skill (`../save-to-brain/SKILL.md`) (`versioned: supersede`, title `Voice card <handle> — <Brand> — <YYYY-MM-DD>`, tags `[voice-card, voice-<handle>]`) so it is findable from any host. The tags name this atom, not the playbook that ran it: for save-to-brain's supersede rule, the creator is the first tag (`voice-card`), so any writer's newer card supersedes an older one.
Back to top