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write-outreach

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Cold outreach a person sends to business buyers: email and LinkedIn sequences, a first line per prospect, reply and objection answers, and a read of replies. Use when the marketer says "write a cold email sequence", "what do I send to this list", "write LinkedIn messages for these leads", "how do I reply to this prospect" or "handle this objection", "reply to this demo request", "win back or reconnect with accounts that churned or went quiet", or "why is nobody replying to my outreach". Drafts only; the marketer sends from their own tool. Not for finding the people — use research-audience; not for emails to subscribers or users, or consumer win-back — use email-lifecycle.

skills/marketing/write-outreach/SKILL.md

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# write-outreach

Turns a list, or a buyer group, into words a founder or seller can send this week: **sequences per segment**, **a first line per person**, **replies and objection answers**, and later **what the replies say to fix**. The craft is in the references; this file is the order of work.

**The rule that matters most: write from evidence, send nothing.** Every first line rests on a dated fact about that person or account; every proof line is signed off; every message has one ask. The marketer sends from their own mailbox and tool, after warming it up — GooseWorks' own inbox is not a cold-email sender.

## What you get

1. **The outreach pack**, in the shape and checks of [the `write-report` skill](../write-report/SKILL.md). Outreach adds: the first move is who to send to first (with no list, that there is no one yet); decisions cover proof lines to sign off, the sender, the sending tool, daily volume and timing; with no list or on a first pack, the whole path and who does each step ([references/handoff-and-compliance.md](references/handoff-and-compliance.md) § The whole path); per segment the angle, the full sequence once (email and LinkedIn, with days) and 3 sample first lines; replies and objection answers; the before-you-send checklist with the one-line country summary; Sources say where each first line's facts came from and which proof was signed off and which cut. Every row's first line and finished messages go in the send file (and an appendix table when the marketer has no tool).
2. **A send file** the marketer imports into their tool (one subject and body column per touch, merge fields filled) — [references/handoff-and-compliance.md](references/handoff-and-compliance.md).
3. **Later, on request:** reply drafts for real replies, and a read of results — what to fix in targeting, timing or message.

## Before you start
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