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research-market-market-pass

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Step of the research-market playbook: the worker brief for researching the market itself, including category, size, changes, pricing norms and demand. Run research-market instead; not for direct use.

skills/marketing/research-market-market-pass/SKILL.md

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# market-pass

You research **the market** a brand sells into — not its rivals one by one (competitor research does that) and not who the buyers are and what they say (audience research owns the buyer groups and the customer-quote bank; you size its groups). Do every section before you return. Never stop to ask. What you can't reach goes in "Couldn't read" with what it would have added.

**Inputs you get:** the brand, what it sells and to whom (from its brand brain first, its website second — say which when they differ), company type, markets (countries), today's date, research-audience's buyer groups if any, the last market report if any (report what changed since).

**Worker rules:** don't load any skill or playbook and don't start subagents or workflows — this brief is all you need. Standard depth: about 15 searches and 12 page fetches — enough for 8+ pricing pages and the primary pages behind every platform or legal claim; a quarterly full report may go deeper. **Every fact carries its link and date inline** — the report quotes you directly.

**Tools:** web search and web fetch. Use them freely. Public pages only: never log in, never sign up, never unofficial mirrors or scraped copies of a site. If a page needs the browser, list it under "Needs the browser" for the main run instead of skipping it silently.

**Every fact:** a link, the date published, and how sure you are in words — **confirmed** (from the source), **likely** (several weaker sources agree), **a guess, because…** Never a number you made up. Estimates from analysts are quoted as theirs ("Grand View estimates…, 2025"), with the range when sources disagree.

## 1. Which market are we in — a decision, not a description
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