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run-organic-social-platform-research

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Researches how one social platform works right now from dated sources (what gets reach, formats rising and fading, how small accounts get seen, recent changes) and finds what is getting watched in a given niche there, with linked examples and engagement read against each author's baseline. Use alone when you already have the platform and niche; otherwise run run-organic-social.

skills/marketing/run-organic-social-platform-research/SKILL.md

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# platform-research

Run this before planning or writing anything. Never plan a platform from memory. Platforms change their ranking, formats and what they push every few months, and the marketer will know if the plan is stale (e.g. "X is giving more reach to video now").

Do everything below for **each platform in scope**: the ones the marketer named, or the 2–3 recommended for them. Do it free first and ask nothing. The free pass ends in the draft report; paid reads only deepen it, after one credit yes.

## 1. How the platform works right now (free, web search)

Run web searches dated to the **last 6 months** (put the current month and year in the query):
- `<platform> algorithm <month> <year>`
- `<platform> reach video vs text <year>`
- `<platform> what's working <niche> <year>`
- `<platform> premium / verified reach replies <year>` (e.g. X Premium: its effect on reply ranking, reach and video length)
- the platform's own announcements, e.g. `<platform> creator update`, `<platform> engineering blog ranking`
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