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run-organic-social-account-audit

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Reviews a brand's own social accounts: what each is for, the last ~30 posts ranked against the account's own median with the likely reason for top and bottom posts, cadence actually kept, best posting times, and bio and pinned-post fixes. Use alone when you already know which accounts to review and can read their posts; otherwise run run-organic-social.

skills/marketing/run-organic-social-account-audit/SKILL.md

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Nov 6, 2026
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# Account audit

Run before the first calendar, and lightly (reconciliation only) on later runs.

## 1. Which accounts exist and what each is for
- `gooseworks:brand_read` `sections: ["accounts","sources","organic"]`. `organic.own_accounts` lists the brand's own TikTok/IG handles. `sources` lists saved public sources, including `relationship: self` social accounts. `accounts` lists connected accounts.
- `gooseworks:social_account_list`: the TikTok/IG accounts the product manages, with their setup status. Read each with `gooseworks:social_strategy_get` (pillars, voice, rules, plug-ratio cap).
- The brain has no record of LinkedIn, X, Threads, YouTube, Pinterest or Facebook accounts today, so check `social/accounts.md` in the workspace for a previous run's answers. Ask only for what is still missing: handles, which ones matter, brand vs founder, who approves founder posts, the time zone, the tool they post from, their free windows for the first hour after posting.

## 2. What has worked (per account)
- **TikTok/IG:** `own_posts` from `brand_read organic` give caption, `posted_at`, views, likes and comments. `gooseworks:social_analytics_get` adds more for managed, connected accounts (it says `not_available` otherwise).
- **More history, or LinkedIn, X and Threads:** read the account's own posts through the proxy (the `marketing-data-access` skill (`../marketing-data-access/SKILL.md`); verified endpoints only, as listed in `../run-organic-social/references/voice-card.md`). Use the author's own posts only. For X: `/v1/twitter/profile`, then `/v1/twitter/user-tweets` (popular posts, not the newest: check `created_at`; the numbers are in `legacy`). This runs under the `spend-gate` skill (`../spend-gate/SKILL.md`) branch B: **one** yes to a ceiling, asked in the draft-report message (SKILL.md step 2), with the probe run inside it and every charge logged. Without the yes: the public profile in the host browser, or 5–10 pasted posts.
- **State the window you actually got** (e.g. "7 IG posts, Oct 5–12"). The server returns recent posts only, and some captions come back cut off mid-word: flag those.
- Rank by engagement relative to the account's own median, not absolute numbers. For the top and bottom posts (5 each with 15+ posts, 3 each below that), note the likely why: hook, format, topic, person featured, length, time.
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