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make-static-ads-compose

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Step of make-static-ads: writes each ad's render prompt and ordered image list from its concept-board row, one per ad and ratio, ready for a quoted render. Run make-static-ads instead; not for direct use.

skills/marketing/make-static-ads-compose/SKILL.md

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Last checked
Nov 11, 2026

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Repository last updated
Nov 6, 2026
License
MIT

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# compose

**Read first:** `../make-static-ads/references/prompts.md`.
**Reads:** the `board.md` row with its final copy, level and template; `profile.md` (the brand's real look); `../make-static-ads/references/levels.md`; the product record and photos, the logo, the brand kit's colours and fonts, every `must` and `dont` rule.
**Writes:** per ad and ratio, the exact prompt and `image_urls` into the batch file, the template it is based on as `template_id` (its id from `ads_template_read`) or, with no id, as `reference_image_url` (the template's public image URL), never both, so the app shows "Based on" (this only records it; the image still goes in `image_urls` when `levels.md` says so), a `title` ("<brand> — <headline> (<level>)"), plus a `render-<ad>-<ratio>.json` holding the `gooseworks:ads_render` arguments on a host with files.

1. **Product images.** Pick the official photo(s) that show the label most clearly from the angle the scene needs; for software, real UI screenshots or the mascot, never the logo (`../make-static-ads/SKILL.md`, Before you start). Public https URLs only; a local or attached file goes through `gooseworks:media_upload` first. Look at each one before using it.
2. **Shared foundation.** Write it once for the batch (`prompts.md` §2) with the brand's look from `profile.md`, its fonts and rules. Reuse it word for word.
3. **Style, layout and scene.** For each ad, write `prompts.md` §3 from the board row: its own style, the template's layout as the level keeps it, then the scene. Leave the logo area clear (no shell and a drawn logo chosen: attach the logo instead), and attach images as `prompts.md` §1 says. The physical event and the protected choice go in as concrete sentences; the protected choice also appears word for word.
4. **Copy.** Every word to be drawn is in quotes, exactly as the board has it, placed in its slot. Nothing else is asked to be drawn.
5. **Ratios.** One prompt per ratio the placements need (`prompts.md` §4, `../make-static-ads/references/formats-and-placements.md`).
6. **Read it back** (`prompts.md` §5). Then hand it to the claims check.

Engine: leave `engine` unset (the default) unless the marketer asked for another or the default refused the content. A prompt with no attached images stays on the default engine. A changed prompt after the claims check goes through the check again.
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