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write-report

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Turns findings you already have into a report a marketer can read in 30 seconds. It has a short summary with key findings and how sure each one is, the first move, decisions needed, at most six next moves, what was not checked, and dated sources. It checks length and wording before handing over, then saves the report to the brand. Use alone when you already have the findings and their sources; otherwise run the playbook for the job (e.g. research-market, research-competitors, plan-campaign).

skills/marketing/write-report/SKILL.md

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Nov 6, 2026
License
MIT

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# write-report

Every playbook that hands over research, a plan, a strategy or a report writes it through this atom.

## 1. Write for a human

**The 30-second test.** A marketer who reads only the top knows what you looked at, what you found and how sure you are, and what to do first — and can judge the move from the findings right above it. If not, rewrite the top.

**Shape, in this order:**
1. **Title**: what it is, for which brand, the date. Example: "GooseWorks — market research, 18 Oct 2026".
2. **In short**, **at most 150 words**, in this order:
   - **What we looked at:** one line — scope, sources, date, and the main limit on the evidence (one review site, one country's search results, no access to the ad account).
   - **2–3 numbered key findings**, each with its "so what" for this brand and how sure, in the body's own word: **confirmed** (two independent sources, or the brand's own data), **likely** (one good source or a clear pattern), **first look** (one sample, place or read; needs a re-check).
   - **So, do this first (because of 1 and 2):** the one move, who does it, by when, naming the findings it rests on. When they are only a first look, or the move needs something not yet confirmed, the first move closes that gap (confirm X, run the test, get the data).
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