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research-audience-segment-pass

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Step of the research-audience playbook: the worker brief for researching one buyer group, returning notes in a fixed shape. Run research-audience instead; not for direct use.

skills/marketing/research-audience-segment-pass/SKILL.md

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# segment-pass

You are researching **one buyer group** for **one brand**. **This brief is complete: don't load any skill, don't read playbook files, don't start other agents; use only web search and page reads — no GooseWorks calls.** Do every section below, inside the budget, then return. Never stop to ask. A blocked, empty or login-only source goes under "Couldn't read" — nothing you couldn't read may carry a conclusion or a move.

**Inputs (in the prompt):** the group and how to recognise one · the brand, what it sells, its price, its site, its approved claims · what the brand's own customer data says about this group, if shared · quote rows already saved for this group (add to them, don't re-mine) · the rivals · today's date.

## Budget — stop at it

- **At most 12 web searches and 10 page reads.** Search first; read a page only when you will quote or count from it. When a page read returns a summary, ask it for the exact sentences with author and date, not a summary.
- Order if you run short: §2 problems and §3 words → §4 places → §5 moves → §1 wants → §0 size → §6 rivals. Say what you dropped.
- Return **at most 700 words** in the shape at the end. No preamble.

## Whose words count
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