Individual skill

run-organic-social

Runs a brand's organic social: how each platform works now, a strategy per platform and two weeks of posts in the brand's or a person's real voice. Use when a marketer says "run organic social for my brand", "fill my social calendar", "plan two weeks of posts", "grow my X / LinkedIn / Instagram / TikTok", "ghostwrite my founder's posts", "which platforms should we be on?", "plan the social for our launch", "a TikTok or Reel script to shoot on my phone", "tear down @x's account", or "my accounts went quiet". The marketer posts by hand; nothing is posted or scheduled. Not for a standalone post or repurposing one piece — use make-content.

skills/marketing/run-organic-social/SKILL.md

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Nov 6, 2026
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# run-organic-social

**A post list or focused research request:** after shared setup, use `marketing-data-access` (`../marketing-data-access/SKILL.md`) and its `focused-reads.md` reference for requested post rows, dates, engagement and bounded rankings. For interpretation or voices, use the existing platform-research step, restricted to that question. Deliver the requested list/analysis; skip the full-plan opening, calendar, account-strategy intake and eight-example-per-platform gate. A top-voices list states its ranking evidence and coverage, rather than claiming an exhaustive directory.

**Say once, at the start, in these words or close:** "I'll look at how each platform works right now and what's getting watched in your space, then give you a plan and two weeks of posts. I can't post for you yet; you'll post by hand."

## What you get

A report the marketer opens with one click (delivered through the `write-report` skill (`../write-report/SKILL.md`)):

- **In short:** what we looked at, the 2–3 findings with how sure, then the one move to make first, resting on them.
- **Per platform:**
  - how it works right now (dated, with sources);
  - what's working in this niche there, with linked examples;
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