Menu

Individual skill

plan-campaign-goal-chain

0upvotes

Checks whether a stated goal is reachable on a given budget: fills an economics box with a source on every number, subtracts the baseline, works out the implied cost per customer against history or labelled base rates, and flags when the goal needs renegotiating. Use alone when you already have the goal (metric, number, date), budget, order value, margin and baseline; otherwise run plan-campaign.

skills/marketing/plan-campaign-goal-chain/SKILL.md

Read pinned source

Source commit df8298140d434a6363de0c265eb6af2e571d97a5

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
No
Repository scan complete
No
Skill scan complete
No
Observed behavior
Not checked yet
Last checked
Nov 11, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,315
Repository last updated
Nov 6, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# Goal chain and economics (atom)

**Load:** `../plan-campaign/references/unit-economics.md`, `../plan-campaign/references/company-types.md` (the brand's type).

**Inputs:** the goal (metric, number, date) as the marketer stated it; budget; AOV / ARPA / first-job value; margin or contribution inputs; repeat behaviour if shown; baseline for the same period (marketer or past reports); conversion rates from the brand's history (learnings, past performance reads) or labelled base rates; stock or capacity.

**Do — part 1 (step 2):**
1. Fill the economics box. Every line gets a source: *own history · marketer · base rate (rule of thumb) · assumption*. Unknown margin → a labelled assumption with "confirm margin" first in What we couldn't check (asked only when the plan turns on it).
2. Baseline → incremental target (never credit the campaign for the baseline); implied CAC = budget ÷ incremental target vs history or labelled base rates; stock or capacity vs the goal. Pre-revenue: no allowable CAC — record the marketer's provisional cap.
**Do — part 2 (step 5, after the channels and split exist):**
3. Break the incremental target into per-leg targets with the chain that produces each (list × conversion; spend ÷ CPA; codes from creators), each with a "readable by" date.
4. Run conservative / expected / optimistic using the low / middle / high end of each assumption.
5. Check the forecast against stock (days of cover, inbound) or capacity (open slots).
6. If the expected scenario misses: write the renegotiation case (gap in numbers; what more budget, more time, a smaller goal or a different goal metric each buys; one recommendation). Return it to the playbook to show the marketer before planning further.
Back to top