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improve-search-visibility-page-and-foundation-check

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Step of the improve-search-visibility playbook: audits site indexing, crawling, technical and page issues at the requested scope, or checks pages behind lost visibility questions. Run improve-search-visibility instead; not for direct use.

skills/marketing/improve-search-visibility-page-and-foundation-check/SKILL.md

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Nov 11, 2026

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Nov 6, 2026
License
MIT

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# page-and-foundation-check

**Reads:** `../improve-search-visibility/references/foundation-check.md`, `../improve-search-visibility/references/gap-to-fix.md`; the requested audit scope (`../improve-search-visibility/references/seo-jobs.md`) or gap rows and nearest pages for a visibility check; sitemap/crawl inventory and Search Console export when available.

**Does (free checks first):**
0. **Find the pages.** `gooseworks:knowledge_import` in its website **discover** mode lists up to 25 same-site pages for free; use these as starting leads, then inventory the requested scope from sitemaps/feeds/indexes or crawl exports; 25 is not the site's page limit. Import mode only when the host cannot fetch pages at all: the needed selected pages, only inside the same ceiling the human agreed (the import's own cap described in words, per the spend gate), then read them with `gooseworks:knowledge_search`.
1. **Site-wide once (free):** fetch robots.txt and classify every rule by retrieval vs training bot; with a shell, test CDN blocking by requesting a page as OAI-SearchBot and PerplexityBot vs a normal agent (no shell → not checked, developer checklist); sitemap; duplicate platform host; Search Console and Bing Webmaster Tools set up (from intake). Indexing comes from Search Console if shared, else from the one paid `site:` probe of the credit flow (step 4).
2. **Per page:** status and redirects, canonical, robots meta and header, content visible without JavaScript, title/H1/meta, the answer-first opening, structured data validity and match with visible text, field speed data where available, internal links in.
3. **Compare with the winner (when relevant to the job):** for each lost key question, the passage the engine lifted from the winning page vs the brand's page — what the winner states that the brand does not.
4. **Near-winners:** from available Search Console or clearly labelled managed SEO/query evidence, queries around positions 4–15; high impressions/low click rate only from own performance data. For an audit, include relevant queries beyond a prior AI question set.
5. For technical audits, include the foundation reference's applicable migration, facet, rendering and competing-page checks. State sample coverage; implement nothing live. Mark everything pass / fail / not checked. Use the host's own fetch or shell; what it cannot see goes to a short developer checklist — never a technical question to the human. Read the theme's existing structured data before proposing any.

**Writes:** the foundation table and per-page notes for the report; candidate fixes (blockers flagged) for fix ranking.
**Never:** marks an item passed that it did not see; proposes a structural change (robots, redirects, noindex, URL change) as anything but a proposal with risk and undo.
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