Individual skill

make-static-ads-concept-grid

Step of make-static-ads: turns the chosen angles into messages, visual ideas and a template per ad, checks each against the brand profile and recent ads, writes the concept board and has a fresh critic attack it before any copy, prompt or spend. Run make-static-ads instead; not for direct use.

skills/marketing/make-static-ads-concept-grid/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 1,315
Repository last updated: Nov 6, 2026
License: MIT

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# concept-grid

**Read first:** `../make-static-ads/references/ideas.md` §1–4 (§1 the failure and what a demonstration is; §2 the method, whose A is the material for step 2 below; §3 the tests; §4 two short examples), `../make-static-ads/references/levels.md` (what each creativity level keeps from the template). This step is the order of work.
**Reads:** `profile.md` and what Step 1 found (product facts, customer words, history); the angles and level chosen in Step 2.
**Writes:** `board.md` in the batch folder `ads/batches/<YYYY-MM-DD>-<slug>/` (on a host with no files, in the batch file).

The order is fixed: **angle → message → visual idea → style → template.** The template never decides the message.

## 1. Angle

Each ad starts from the angle chosen in Step 2: one of the profile's angles, or a marked new one (the cap: `../make-static-ads/SKILL.md` Step 2). Several ads may share an angle; they then need different messages.

## 2. Message