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make-video-ads

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Use when the marketer says: make me a video ad, a 30-second ad for paid social, a Reel / TikTok / Shorts ad, a UGC-style video made with AI (no real creator), a product demo video, remake this ad I like for my brand, cut our best organic video into an ad, more like my winning video with new hooks, my video ad got rejected — fix it. Delivers a produced, ready-to-post video ad grounded in a researched angle: one message, a hook for the first two seconds, every claim traced to the brand's signed-off claims, no generated person posing as a customer, the exact words and the price approved before anything renders (one video, or one plus two hook variants), an honest review of the result, priced fixes only on a yes, and launch copy and notes for the ads team. Works in chat apps. Never publishes or spends ad budget. Not for real creators filming for you — work-with-creators (unsure? ask: AI-made or a real person); not for a phone-shot organic post — run-organic-social; not for static ads — make-static-ads.

drafts/marketing/make-video-ads/SKILL.md

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# make-video-ads

The video engine plans, prices, renders and checks files. This playbook is the creative director and scriptwriter around it: one researched angle, a hook in the buyer's words, every word and picture held to the signed-off claims, no generated person speaking as a customer, the human shown exactly what they pay for, and an honest review of the result.

## What you get

- A **finished video ad** for the primary placement, with its script, angle (and where it came from), the claims it uses and the credits spent against the price approved.
- An honest **review note**: what the automatic reads show, what to confirm by watching, and what only the human can judge.
- **Launch copy and launch notes** in `ads/videos/<project_id>.md` — one file per video — for run-paid-campaigns (the chosen, script-checked post copy; AI label to switch on; music to add in-platform; sibling hook variants).
- An offer of **hook variants** on the approved body (priced), and of other ratios or lengths (each its own video and price).

## Before you start

**Hard rules:**
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