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research-competitors

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Competitor research: what every main rival is running, launching, charging and saying now, what works for them, and what that means for you. Use when the marketer asks for competitor research or a teardown, "what ads are my competitors running", "how do they price", "find gaps and angles", "what changed this week" (a weekly watch), or "X just launched / shut down / cut prices" (react now). Also builds a sales battlecard, checks a competitor page's tools/pixels, or studies who engages with their LinkedIn posts. Delivers a readable report saved to the brand, so the next run reports what changed. Never copies their words or disparages them. Not for what people say about you or your market — use research-market; not for who your buyers are — use research-audience.

skills/marketing/research-competitors/SKILL.md

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# research-competitors

Competitor research tells the marketer what to do next; it is not a list of ads. Craft: `references/research-spec.md`; worker briefs: its step skills (`research-competitors-<step>`); the report: `references/report-format.md` — next to this file.

**The rule that matters most: free pass first, ask nothing, report once** (`../marketing-guide/research-pattern.md` (in the `marketing-guide` skill) — read it before the first search). For a full teardown, research every dimension for every main rival, browser-only sources included, before the first message; never ask permission for free work or offer to pay for what a free read could get. An ask that names an area ("what ads are they running?") gets that area covered completely, news and launches first.

## Before you start

1. **Setup first:** do the `marketing-guide` skill (`../marketing-guide/SKILL.md`) §1–2 (connect, brand, brain read) before anything else; the job line is "I research your competitors and save what I find through it." Here: a named brand not in the account → create it from its website (`gooseworks:brand_setup_create`) without asking and wait for its research (`gooseworks:job_get`); don't show a menu unrelated to research. Fallback brand read: `gooseworks:brand_read` (`summary`, `kit`, `products`, `competitors`, `organic`, `learnings`). Either path: `gooseworks:competitor_read` (+ `suggestions`), `gooseworks:automation_list`; workspace: `research/competitors/` (last report, rival records), `research/market/` (the newest market report and its "which market" decision), `research/audience/` (`buyer-groups.md` and the latest audience report), `plans/`, `reports/performance/`. Brand facts: brain first, website second. Claims: only the read step of the `claims-gate` skill (`../claims-gate/SKILL.md`) now.
2. **Focused output:** for a battlecard, page tools/pixels, or LinkedIn engagers, select and finish the matching branch in `references/focused-outputs.md` after setup, then return. Reuse saved evidence; these branches replace the full teardown below.
3. **Run memory:** job `competitor research` or `competitor watch`; what this job hands the atom is in `references/run-memory.md`. Its "since last time" opens the chat and the report's story.
4. Never change the host's settings or permissions, and never seed a search or a worker with names or claims from memory — only what a source gave you.

## Steps
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