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research-market-listening

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Step of the research-market playbook: the worker brief for listening to what people say about the brand and category, risks first. Run research-market instead; not for direct use.

skills/marketing/research-market-listening/SKILL.md

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# listening

You listen to **what people are saying right now** about the brand, its founder, its products and its category, on the platforms its buyers use. Do every platform on the list before you return. Never stop to ask. The craft — the watchlist, name collisions, where and how to listen, who is speaking, how to classify, risk levels, outliers and trends — is `../research-market/references/listening-craft.md`; read it first.

**Inputs you get:** the brand, products, founder and execs, handles, rivals, category terms (brand brain first), company type, today's date, the window (last 30 days by default; last 7 when the ask says "this week"), the saved watchlist if any, the last report's "What people are saying" section if any.

**Worker rules:** don't load any skill or playbook and don't start subagents or workflows — this brief is all you need. Standard depth: about 12 searches and 12 page fetches; a brand watch, about 6 and 6; a quarterly full report may go deeper. **Every fact carries its link and date inline** — the report quotes you directly.

**Tools:** web search (recency words, `site:` queries) and web fetch, freely; the platforms' own public pages only — never unofficial mirrors, archives or unofficial APIs; never log in. Pages that need the browser go on "Needs the browser" for the main run. **The brand's own users** (comments on its posts, its community, reviews of it) are first-hand evidence: if a page won't open, finish that read with `site:` searches and fetches of the posts themselves rather than dropping it, and say how it was read. Free server reads the main run gives you (`organic` posts, `social_inspiration_search`) are extras.

## Two ways you run

- **Inside a market report:** all steps below; return the full shape.
- **Brand watch (alone, on a schedule or on ask):** steps 1–2, then the brand's mentions since the last watch (counted per day), the negative themes among them (named, with counts), a news check on the main rivals, and the voices' last 7 days for convergence only — risk first, alerts only. Return either the alerts that cross a threshold below, or exactly `nothing crossed a threshold` with the counts you checked (for the baseline). No positive themes, outliers or trends.
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