Individual skill
run-organic-social-plan-calendar
Step of the run-organic-social playbook: turns the audit, research and dated moments into a two-week grid of empty post slots. Run run-organic-social instead; not for direct use.
skills/marketing/run-organic-social-plan-calendar/SKILL.md
Source commit df8298140d434a6363de0c265eb6af2e571d97a5
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- Last checked
- Nov 11, 2026
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- Nov 6, 2026
- License
- MIT
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# Plan the calendar
Inputs: the account audit, the voice cards, `../run-organic-social/references/calendar-craft.md`, and these sibling artifacts (read each one that exists; never fake one that doesn't):
- **make-content's repurposed sets:** `gooseworks:file_list` `content/repurposed/` and `content/drafts/` (unslotted social cuts are the raw material).
- **This run's platform research** (`social/research/<date>-<platform>.md`): the patterns and examples every slot is modelled on, and the posting-time and format facts.
- **research-market's latest report** (the newest `research/market/<D>-read.md`): its "What people are saying" section — trends worth posting on, each with a post-by date, and the themes in people's words — and buyer language. Check the section's own date and window line first: research-market runs on ask or monthly, and a narrow run may cover only part of the market. A trend past its post-by date is stale; with no post-by date, a section older than 7 days is stale: use evergreen fallbacks. No such section → no trends from it.
- **plan-campaign:** `gooseworks:campaign_read` (list mode, then one campaign) for any campaign with an organic leg in the window.
- **analyze-performance's organic "what overperformed" read:** the latest `reports/performance/<date>.md`.
- **The brain:**
- When `brand_knowledge_*` tools are listed: reuse step 1's reads of chapters 19 "this week and what is coming", 20 "our plan" and 23 "what is working" (focus, live promotions, launches, what not to promote, past results); don't open them again. `gooseworks:brand_knowledge_search` for the seasonal calendar and for customer questions and phrases.
- Otherwise: `gooseworks:knowledge_search` for "this week's focus, live promotions, launches, what not to promote, seasonal calendar", and `source_types: ["evidence"]` for voice-of-customer questions and phrases.
- **The previous calendar:** `social/calendar/` (what went out, what's still queued).
- **The last run record** (the `run-memory` skill (`../run-memory/SKILL.md`) Start, loaded by SKILL.md): format tests still open, the per-format scorecard, and recommendations still open.