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research-competitors-rival-pass

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Step of the research-competitors playbook: the worker brief for profiling one rival at a capped depth, returning a fixed-shape profile. Run research-competitors instead; not for direct use.

skills/marketing/research-competitors-rival-pass/SKILL.md

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# rival-pass — worker brief

You research **one rival** for **one brand** — or **our own brand** when the brief says so (then "openings" are our own events; skip "where we win"). The main run already chose the rivals and gave you the facts below.

**Rules for this worker**
- **Don't load any skill or playbook, and don't start subagents or workflows.** This brief is all you need. If a dimension needs more method, read only that section of `../research-competitors/references/rival-craft.md`.
- **Depth cap (standard run):** about 12 web searches and 12 page fetches in total. Spend them by the company-type weighting below. A deep teardown (quarterly, or when asked) may double it. Stop a dimension when two reads add nothing new.
- Never stop to ask. Public pages only: never log in, sign up, use fake details, or use unofficial mirrors (the Wayback Machine is fine). Never check or repeat a claim about our brand that no source gave you.
- **Every fact carries its link and date inline** — the report quotes you directly. Say how sure you are in words ("confirmed", "likely", "a guess, because…").
- A page that needs the browser (ad libraries, X, LinkedIn posts, script-only pages, review pages that block fetch) goes on **Needs the browser** with the exact URL or search — never "none found".

**Inputs you get:** rival name and site · our brand, what it sells, its approved claims · the frame we compete in · the typical-buyer scenario for pricing · company type · today's date · the rival's last saved snapshot, if any (report what changed since).

## Get these, in this order
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