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ad-lead-quality-analyzer

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For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.

skills/shared/ad-lead-quality-analyzer/SKILL.md

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# Ad Lead Quality Analyzer

Meta optimizes for whatever conversion event you fire. For lead-gen and participant-recruitment campaigns that's almost always "signup" — but a signup is worthless if the lead never qualifies, never completes the requested action, or never gets paid out. The lowest-CPA campaign is often the one bringing in the *worst* leads.

This skill joins what the ad platform knows (spend, signups) with what your own product knows (downstream funnel) and replaces vanity CPA with **true CAC per qualified lead**. It then classifies every creative into actionable buckets so you stop scaling the wrong winners.

**Core principle:** The ad platform's CPA is a half-truth. Real optimization needs both halves of the funnel — pre-signup (the platform has it) and post-signup (you have it). Until they're joined, you're flying blind.

## When to Use

- "Which ads are bringing in real leads vs. junk?"
- "True CAC per qualified contributor / customer / participant"
- "Why is my lowest-CPA campaign performing worst downstream?"
- "Audit lead quality across creatives / audiences / placements"
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