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ads-north-star-strategy

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Turn a brand's facts, a campaign brief and the product into a one-minute Meta ad strategy with its reasoning — goal, audience, objective and placements, budget split, how many ads and how different they must be (generate 3x so the user can choose), the test frame, the success metric, and safety rules for the user to accept. Decides what launch-meta-ad-campaign then executes, and re-reads the strategy after a deep check to show which assumption changed. Use it after intake and before any creative is generated or any campaign is built.

skills/shared/ads-north-star-strategy/SKILL.md

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# Ads North Star Strategy

**What this is for.** Intake produced facts: what the business sells, what a customer is
worth, how long they take to buy, what the user wants from this money. This skill turns them
into a strategy the user can read in a minute. Each choice comes with its reason, because
the deep check re-reads this file weeks later and has to see what was assumed.

**This skill decides. `launch-meta-ad-campaign` executes.** The launch skill already holds
the rules for what to optimize for, how big a test the budget buys, and how to structure the
campaign. This skill **applies** those rules and records the answer. It does not restate
them. When they change, they change in one place.

**The three things most strategies get wrong:**
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