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make-static-ads

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Make new static image ads, a fresh batch, more ads, a winner's variations, copy variants or a rejected ad fix. Reads the brand, its customers and the ads it already runs, turns real product facts and customer situations into distinct visual ideas, shows a concept board, writes each render prompt, quotes, renders and reviews through GooseWorks. Also handles requested branded header/social graphics. Use for static ad creation rather than goose-ads. Not for video, product photos or launching campaigns.

skills/marketing/make-static-ads/SKILL.md

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# make-static-ads

**The idea is the job, and it must be this brand's idea.** An ad idea is a real product fact or customer situation turned into one visible event the viewer gets at a glance (`references/ideas.md`), said the way this brand already talks and looks (`references/brand-profile.md`), built on a template at the creativity level the marketer chose (`references/levels.md`). Everything else serves that idea or protects the brand.

The proof that the work happened is the **concept board**, shown to the marketer before any render credits are spent. It cannot be skipped, shortened to "your choice", or replaced by a summary.

## What you get

Finished, reviewed images with their ad copy, the concept board behind them, what was cut and why, and a batch file the launch reads.

## Before you start

- **Setup.** Run the `marketing-guide` skill (`../marketing-guide/SKILL.md`) §1–2 only: connect, `gooseworks:get_started`, pick the brand, the workspace scope, and the current names of the brand-brain tools. If `get_started` shows a brand-setup or sign-in card, wait for its press; any other card: the Server hints bullet below.
- **Render tool.** No `ads_render` → stop before spending and say so; `ads_generate` rewrites your prompt through templates and is not a substitute.
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