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make-content-content-brief

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Writes a one-page content brief before any draft: audience, intent, the one arguable point, what top results already say and what this piece adds, an outline, a proof inventory with gaps marked, voice, CTA and banned words, checked against six gates. Use alone when you already have the topic, format, audience and destination and want only the brief; otherwise run make-content.

skills/marketing/make-content-content-brief/SKILL.md

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Nov 6, 2026
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# Content brief

No fresh draft starts without a brief. Write it, check it against the six gates below, and save it before drafting.

## Read first (all free)

- `gooseworks:brand_read` `sections: ["summary","kit","learnings"]`, lean (it returns every `must`/`dont` fact; read learnings in full only for `do`/`insight` rules): the voice, audience, value props, the kit's reference examples and templates, and the learnings (`must` / `do` / `dont`). Read the kit in full (alone: `sections: ["kit"]`, `detail: "full"`) only when you need its example lines or images.
- `gooseworks:knowledge_search` with the topic as the query, across all source types. This returns past creatives and feedback, saved rules, customer evidence and documents. Then work out which brand claims are usable through the shared claims gate (the `claims-gate` skill, `../claims-gate/SKILL.md`): signed-off claims, the scoped sign-off this run, or plain product facts only. Proof slots may only hold usable claims and the sourced facts in `../make-content/references/fact-rules.md`.
- The voice-of-customer bank (research-audience writes it): `gooseworks:file_read` `research/audience/voc-bank.md` (brand coworker scope). If it is not there, use `gooseworks:knowledge_search` `source_types: ["document","evidence"]`, query "voice-of-customer bank <topic>". It gives buyer phrases, objections and questions on this topic, each with its source and date.
- When the ask comes from a sibling:
  - **improve-search-visibility page brief:** `gooseworks:file_read` `search/briefs/<page-slug>.md`. It gives the cluster, intent, the questions the page must answer, the facts it must state, the claims allowed and the competitor-name rules. Put the brief's path on the draft's first line.
  - **plan-campaign asset list:** `gooseworks:campaign_read` `campaign_id` gives the brief, the concepts and the asset row.
  - **analyze-performance "what to make next":** the latest `reports/performance/<date>.md` (`gooseworks:file_list` `reports/performance/`), its "what to make next" section.
- When it is a comparison: `gooseworks:competitor_read` for dated competitor facts.
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