Individual skill

write-outreach-outreach-qa

Step of the write-outreach playbook: the checks a finished outreach pack and send file must pass before delivery, covering facts, proof, compliance, length, asks and tone. Run write-outreach instead; not for direct use.

skills/marketing/write-outreach-outreach-qa/SKILL.md

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# outreach-qa

Run on the whole pack and the send file. Fix every failure, then run again. Nothing about the check goes into the pack itself.

**Facts and proof**
- Every first line rests on its row's signal or hook URL and date (`signal_1_date` / `hook_date`); the fact still says that (a sample of 5 rows re-checked by link, or every row when under 10).
- No invented compliment, mutual connection, number, customer, result, peer story, "brands like X", "most teams we talk to". Every proof line went through claims-gate; cuts are listed with the proof that would restore them.
- Prices and product facts match the brand's site or brain, with the date read.

**Compliance**
- Each email has the sender's name and company, a postal address placeholder the marketer fills once, and the opt-out line.
- Row rules applied: no email body for `UK-soletrader` (letter instead), non-published `CASL` / `AU-NZ`, Germany/Austria rows; unchecked and catch-all addresses sit in `email_to_check`, never `email`; EU and unknown-country first emails carry the source-and-object line; the one-line country summary is in the pack.
- Suppressed, cooled-down and duplicate rows are out of the send file, with counts.
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