Individual skill

meta-ad-policy-checker

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

skills/shared/meta-ad-policy-checker/SKILL.md

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# Meta Ad Policy Checker

Meta disapproves ads for policy reasons constantly, and most disapprovals are preventable. The pattern is almost always the same: an advertiser (or an AI agent generating variants) writes copy that uses a phrase or implies a claim that violates Meta's published advertising standards. The fix is cheap if you catch it before submission, expensive if you don't — repeated disapprovals on the same account can throttle delivery or trigger account-level restrictions.

This skill is a pre-flight check. It reads ad copy, figures out which Meta policies apply, fetches the live policy text from Meta's transparency center, and returns a clear verdict with specific findings, citations, and rewrites. It does not hardcode policy rules — Meta updates those, and a static rule list goes stale. Instead, the skill uses Meta's own canonical policy pages as ground truth on every run.

**Core principle:** The skill provides the methodology — what to check, how to reason, what severity to assign. Meta provides the source of truth — the actual policy text. This separation is what keeps the skill correct as Meta's standards evolve.

## When to Use

- Before launching any new Meta ad
- After generating ad copy variants (call this on each variant before showing or submitting)
- When auditing an existing live ad for policy risk
- When troubleshooting a recently disapproved ad
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