Individual skill
make-content
Writes marketing content: articles, single posts, newsletters, scripts and repurposed cuts, each with an edit note and a claims check. Use when a marketer says "write a blog post / case study", "write a LinkedIn or X post / thread / X article", "carousel copy", "draft this week's newsletter", "turn this webinar into posts" or "repurpose this", "write a TikTok or YouTube script", "refresh this old post", or "write the page from this SEO brief". Words only; nothing is invented or published. Not for a dated posting calendar — use run-organic-social; not ad copy (make-static-ads) or promo emails (email-lifecycle). Press releases, landing and product pages, and sales decks are not covered.
skills/marketing/make-content/SKILL.md
Source commit df8298140d434a6363de0c265eb6af2e571d97a5
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Network or broad shell
- Last checked
- Nov 11, 2026
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Repository context
- Repository stars (not skill ratings)
- 1,314
- Repository last updated
- Nov 6, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude Repository topic
- claude-skills Repository topic
- claudecode Repository topic
- claudecode-skills Repository topic
- codex Repository topic
- cursor Repository topic
- gtm Repository topic
- skills Repository topic
- marketing Derived category
- sales Derived category
- writing Derived category
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Files and excerpt
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SKILL.mdcore · 15,924 bytesSKILL.mdcore · 15,924 bytesSKILL.mdcore · 15,924 bytesSKILL.mdcore · 15,924 bytesSKILL.mdcore · 15,924 bytesSKILL.mdcore · 15,924 bytesreferences/editing.mddoc · 7,188 bytesreferences/fact-rules.mddoc · 4,088 bytesreferences/formats.mddoc · 13,448 bytesreferences/point-of-view.mddoc · 5,731 bytesreferences/repurposing.mddoc · 8,797 bytesskill.meta.jsonasset · 5,049 bytestests/test-by-hand.mddoc · 6,897 bytes
Read excerpt
# make-content
## What you get
One of five things, saved to the brand's workspace and shown in chat:
1. **A repurposed set.** One finished asset is mined into scored units. Each platform the brand uses gets a native version with a different lead unit and hook, ready to paste. Each version has an asset line saying what visual it needs and who makes it.
2. **A single post.** One LinkedIn, X, Threads or Instagram post, a thread, or an X long post or Article (references/formats.md), written native to its platform. It skips the calendar and the units table unless there is a source asset.
3. **A fresh piece.** A one-page brief, then a first draft in the brand's (or a named author's) voice. Long-form adds the publish kit: headline options, meta, slug, H2 skeleton, internal links, CTA, image notes and distribution notes.
4. **A refresh redline.** An old piece rewritten where it decays, with each change and its reason.
5. **This week's newsletter issue,** written from a saved template and the week's notes.
Every piece carries an **edit note** and a **claims check**: what was kept, softened and cut, and the proof that would restore each cut. The formats are listed in references/formats.md. Anything else is routed (Out of scope).