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email-lifecycle

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Lifecycle email, SMS and push: audits the list and deliverability, then writes the flows this kind of business needs first, loadable as-is in your own tool, plus segments, cadence and this week's broadcasts. Never sends anything. Use when: set up my welcome and abandoned-cart emails; trial onboarding or waitlist launch emails; win back lapsed customers; plan this week's emails and texts; push notifications for my app; why are my emails going to spam; plan our Black Friday email and SMS sends; a send went wrong. Not for cold outreach to prospects — use write-outreach; not the editorial newsletter issue — use make-content; not the whole cross-channel Black Friday plan — use plan-campaign.

skills/marketing/email-lifecycle/SKILL.md

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Nov 6, 2026
License
MIT

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# email-lifecycle

One marketer want: "Cart and welcome emails make money while I sleep — mine do not exist." The playbook drafts and stages a lifecycle program; the marketer loads it into their own tool and presses send.

## What you get

1. **Deliverability and list report** — every plumbing item green / red / unknown, each marked *verified* (the agent saw it), *from you* or *unknown*. Never a green the agent did not see. Red and unknown items come with the exact fix and who does it.
2. **Flow pack** — the flows you asked for, or else the top two this business can load today (a third is offered), each a build sheet in your tool's own terms: trigger, filters, exit, re-entry, consent per market, priority and suppressions, timing, and every message finished, plus its goal metric, its test, a holdout where one fits, and the result it should beat. Each flow is marked **ready to load** or **not ready**, with the blocker in plain words ("waiting on your answer about returns", "needs your app to tell the email tool who installed", "your current plan can't run this — here are the options").
3. **Segments, priority and cadence** — segment definitions in the company's own terms (clicks, orders, activity — not opens), the flow priority map and frequency cap, the proposed send cadence.
4. **This week's broadcasts and the month's calendar** — broadcasts finished and ready to schedule (email; SMS only where consent exists and the moment is high-intent); the calendar as one table of dates and ideas.
5. **Proposals awaiting a yes** — offer depth with margin math, cadence, sunset slice, tool or plan changes, a tracking plan for missing events, any high-stakes send.

## Before you start
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