Individual skill
competitor-ad-intelligence
Scrape competitor ads from Meta, TikTok, Google, and LinkedIn ad libraries, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad landscape, find new creative directions, or identify weaknesses in a competitor's paid strategy.
skills/shared/competitor-ad-intelligence/SKILL.md
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# Competitor Ad Intelligence
Scrape competitor ads from Meta, TikTok, Google, and LinkedIn, analyze creative patterns, reverse-engineer landing page funnels, and produce a full strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays.
**Core principle:** A competitor's ad portfolio is evidence about its growth strategy, not access to its results. Long-running ads suggest sustained use. New ads suggest active testing. Landing pages reveal positioning bets. Use these signals to form differentiated tests without claiming conversion, spend, or causality the libraries do not expose.
## When to Use
- "What ads are my competitors running?"
- "Tear down [competitor]'s ad strategy"
- "Find new creative angles for our paid campaigns"
- "Reverse-engineer [competitor]'s paid funnel"
- "What hooks are working in [our space]?"
- "Audit the ad landscape before we launch"