Individual skill

mksc-data-analysis

Use when estimating and validating the model for a Marketing Science manuscript — running structural estimation (GMM/MLE/SMM/Bayes), checking identification empirically, assessing model fit, computing counterfactuals, and preparing the replication package. Executes the analysis; it does not design the model (mksc-theory-development) or choose the genre (mksc-methods).

Awesome-Journal-Skills-main/Marketing-Science-Skills/skills/mksc-data-analysis/SKILL.md

Source commit 9a4b2db21fc4b217136ae4a0e6faad42d179ca03

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Last checked

Nov 11, 2026

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