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campaign-analytics

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<!-- AUTO-GENERATED by export-skills.py — DO NOT EDIT -->
---
name: campaign-analytics
description: Measure multi-touch attribution, calculate channel ROI, analyze marketing funnels, and integrate A/B test results into campaign performance. Use when evaluating campaign effectiveness, optimizing channel spend, building attribution models, or reporting on marketing performance.
---

# Campaign Analytics

Marketing campaign measurement framework — multi-touch attribution, channel ROI analysis, funnel diagnostics, and performance reporting. Turns campaign data into actionable spend allocation decisions.

## Use this skill when

- Evaluating marketing campaign performance across channels
- Building or choosing a multi-touch attribution model
- Calculating ROI and ROAS per marketing channel
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