Individual skill

lead-quality-pattern-analysis

Red flag detection frameworks for lead quality analysis across GA4 behavioral data. Auto-invoke when analyzing lead quality, identifying bot traffic, investigating no-shows/missing contact info, or reviewing conversion patterns. Provides 5 analysis frameworks (landing pages, geo, devices, time, user behavior) with severity classification.

lead-quality-pattern-analysis/SKILL.md

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# Lead Quality Pattern Analysis Skill

**Purpose:** Provides standardized red flag detection frameworks for identifying lead quality issues through GA4 behavioral data analysis.

**Type:** Domain knowledge skill (auto-invoked)

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## What This Skill Deliberately Does NOT Do

- **Collect the data.** It runs on GA4 behavioral data already gathered (Step 1 hands it [`ga4-cross-analysis`](../ga4-cross-analysis/) output); it pulls nothing itself.
- **Verify flags against campaign settings.** It detects patterns in GA4 behavior; confirming whether a flag is a real config gap or a data artifact is [`ga4-campaign-cross-reference`](../ga4-campaign-cross-reference/)'s hypothesis → verification job.
- **Build the prioritized plan.** It counts and severity-classifies red flags; turning them into a sequenced action plan is [`lead-quality-recommendation-prioritization`](../lead-quality-recommendation-prioritization/).
- **Apply the fixes.** Adding URL or placement exclusions runs through [`mutation-safety`](../mutation-safety/)'s two-step approval, not here.
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