Individual skill
investigation-methodology
Structured hypothesis-driven investigation framework for diagnosing Google Ads performance issues. Auto-invoke when user says "investigate," "why is [account] performing poorly," "dig into," or asks to diagnose a performance issue.
investigation-methodology/SKILL.md
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- Last checked
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- Repository last updated
- Aug 25, 2026
- License
- MIT
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- ai-agents Repository topic
- ai-skills Repository topic
- claude-code Repository topic
- google-ads Repository topic
- google-ads-api Repository topic
- ppc Repository topic
- ppc-automation Repository topic
- engineering Derived category
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README.mddoc · 3,693 bytesSKILL.mdcore · 9,334 bytesdiagrams/README.mddoc · 584 bytesdiagrams/run-logic.mmdasset · 1,219 bytesdiagrams/run-logic.svgasset · 166,774 bytesdiagrams/theme.jsonasset · 1,400 bytesdiagrams/workflow-hero.mmdasset · 986 bytesdiagrams/workflow-hero.svgasset · 30,327 bytes
Read excerpt
# Investigation Methodology
Structured framework for diagnosing Google Ads performance issues. Follow this process for every investigation — no exceptions.
## What This Skill Deliberately Does NOT Do
- **Replace domain judgment.** Step 4's recommendation must be specific, but the domain rules that make it safe live in their own skills — a budget fix still goes through [`budget-recommendation-calculator`](../budget-recommendation-calculator/)'s conservative caps; a live-account change still goes through [`mutation-safety`](../mutation-safety/)'s approval gate.
- **Pull data for you.** The framework sequences WHICH evidence to gather at each layer; it works with the API, exports, or screenshots — whatever access exists.
- **Format the client deliverable.** Findings presented to a client go through [`client-communication-standards`](../client-communication-standards/) (Background → Analysis → Conclusions); Step 4 here is the internal analytical output that feeds it.
- **Guarantee an answer.** Inconclusive is a valid verdict — the Rules require saying so over inventing a cause.
## Step 1: Define the Problem Statement
Start with the specific question. Do not generalize.