Individual skill
rsa-refresh
Refresh RSA ad copy by scraping the business website, identifying LOW-performing assets, and generating replacement headlines and descriptions using AI. Auto-invoke when user says 'refresh RSAs for [account]', 'update RSA assets', 'rewrite RSAs', or 'replace low-performing RSA assets'. Uses Firecrawl for scraping and Claude for copy generation.
rsa-refresh/SKILL.md
Source commit 90f0e419f2d820789d5e50eee1237ab9fd14dfc6
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Network or broad shell
- Last checked
- Nov 11, 2026
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Repository context
- Repository stars (not skill ratings)
- 80
- Repository last updated
- Aug 25, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- ai-agents Repository topic
- ai-skills Repository topic
- claude-code Repository topic
- google-ads Repository topic
- google-ads-api Repository topic
- ppc Repository topic
- ppc-automation Repository topic
- engineering Derived category
Files and excerpt
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Browse files
README.mddoc · 4,585 bytesSKILL.mdcore · 10,477 bytesSKILL.mdcore · 10,477 bytesSKILL.mdcore · 10,477 bytesSKILL.mdcore · 10,477 bytesexamples.mddoc · 5,637 bytesreferences/description-voice-lifting.mddoc · 5,097 bytesreferences/hallucination-filter.mddoc · 3,920 bytesreferences/pm-headline-structure.mddoc · 4,745 bytesreferences/refresh-contract.mddoc · 12,746 bytesrules.mddoc · 8,447 bytesscripts/rsa_baseline_snapshot.pyruns · 22,737 bytesscripts/rsa_refresh_generator.pyruns · 61,404 bytes
Read excerpt
# RSA Refresh Skill
Refreshes Responsive Search Ad copy for **one account** by replacing
low-performing assets with new headlines and descriptions verified against
the actual business website. One operator (or agent) owns the workflow end
to end: prepare context → make the refresh-vs-rebuild call
([`rules.md`](rules.md)) → generate copy under the reference standards →
merge to a review sheet → review → import via Google Ads Editor.
The core rule at every step: **Empty > Inaccurate** — no slot ever carries
a claim the website doesn't verify.
## Workflow
