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sqr-classifier

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Classify search terms by intent. Auto-invoke when user provides search terms to classify, asks for search term analysis, or wants to identify negative keyword candidates.

sqr-classifier/SKILL.md

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# SQR Classifier

Classify search terms into intent categories for Google Ads accounts.

## What This Skill Deliberately Does NOT Do

- **Pull the search terms.** It classifies the terms you hand it (a paste, a CSV, or a report someone else ran) — pulling the search-term report itself is [`google-ads-query`](../google-ads-query/) or [`gaql-query-patterns`](../gaql-query-patterns/) territory.
- **Upload or apply negatives.** It labels intent and never auto-generates a negative list without your review; it pushes nothing to an account — the upload lives in [`sqr-pipeline`](../sqr-pipeline/) or [`add-account-negative-keywords`](../add-account-negative-keywords/).
- **Pattern-match by regex.** Every term gets judgment, not a rule engine — the same query is High Intent for one business and Off-Brand for another, so a mechanical matcher would misclassify.
- **Classify without context.** It refuses to categorize until it knows what the business does and where it operates; the business type and location come first.

## When to Use

- User provides a list of search terms to classify
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